SYNC B2B

Wholesale. Streamlined. Intelligent.
Web-based wholesale ordering Native to Sync ERP & Sync Online
Available to all Sync clients
One platform. Zero duplication.
Deliver a professional, branded ordering experience to your wholesale accounts. Your sales team, agents, and buyers get live stock, accurate pricing, and full order tracking — without re-keying a single line into Sync.

Platform Preview

Who Is It For?

IN-HOUSE SALES TEAMS

Capture walk-in, phone, or showroom orders directly in Sync. No re-keying, no delays.

SALES REPS & AGENTS

Place orders from anywhere with live stock, pricing, and real-time order status.

WHOLESALE BUYERS

Self-service portal to browse, select, and submit orders against their agreed terms.

Key Capabilities

— reasons to move your wholesale team to Sync B2B

Live Stock Visibility

Real-time immediate & future net ATS across all warehouses. Order with confidence, never oversell.

Stock Ringfencing

Reserve inventory before it arrives. Lock in forward-season commitments before stock lands.

Flexible Pricing

Customer-specific price points, discounts & tiered structures. Every buyer sees their agreed rates & currency only.

Digital Catalogues

Season-ready catalogues with live product data & imagery. Live links with dynamic ATS. Always current — no stale PDFs.

Drag-and-Drop Design

Build and arrange catalogue pages with intuitive drag-and-drop tools. No design skills needed.

Customisable Home Page

Branded, personalised landing page — showcase your latest brand image, logo, reps and buyers.

Full Order Visibility

Track every order from confirmation through approval & invoicing. Fewer inbound status enquiries.

Native Sync Integration

B2B is built into Sync — not bolted on. Orders are immediately visible in Sync ERP/Online. Zero re-entry.

Accessible Anywhere

Web-based and device-agnostic. Reps and buyers access Sync B2B from any browser, on any device.

Simple Approval of Buyers

Review and validate new buyer requests. Unapproved buyers only view specified products and catalogues.

Quick Approval of Quotes

Review and approve buyer quotes before confirmation. Reduce available inventory and fewer incorrect orders.

Export & Import Sales Orders

Quick export, capture & reimport of sales orders allows offline capturing by reps and customers. No re-entry required.

Video & URL Links

Add videos and URL links for product and range education, or link to your customer support portals.

Curated Collections

Customer & range specific collections. Manage who can view each collection and if immediate or future sales are available.

Best Practices

One Job Per Season

A single job per season keeps your B2B catalogue clean, ordered, and easy for buyers to navigate.

Use Customer-Ready Images

Sync ERP product images replicate directly into B2B — invest in high-quality, professional photography.

Name Products Clearly

Clear, descriptive product names are critical. Buyers need to know exactly what they are ordering at a glance.

Control Pricing Structures

Product Category, Customer, and Rep arrangement drives discount and sell price — set these up carefully.

Add Size Guide Images

Use images to refer to related brand or collection size guides or technical specifications.